Marketing Plan of Grace Kennedy Company Limited Term Paper

Marketing Plan of Grace Kennedy Company Limited - Term Paper Example This essay describes the Grace Kennedy Company Limited, that has been around for the past eighty-two years. The company with its staff of well over two four hundred persons sells tangible goods locally as well as internationally. The aspects of the company’s business consist of various areas. Operations, manufacturing, research, financing, personnel, marketing, business analysis and counseling, planning, presentations and project management are some of the ways by which the company fits into a number of its different aspects of business. A combination of all of these factors will help to ensure the financial success of Grace Kennedy Limited, which is its primary objective. While conducting business in a competitive market, it is to the company’s best interest that they know the competition. This knowledge will help them to better strategize their efforts. Businesses that are without competition tends to get sloppy as well as take advantage of consumers. To continue incr easing profits Grace Kennedy Company Limited should be willing to charge reasonable prices for its products. In order to develop new products for consumers, ongoing research done regularly. Because of ongoing research done in its product line, consumer needs are better able met and thus there will be an increase in sales. To create customer value, corporations should focus on the needs of individual customers as well as market segments and target industries, not product-or commodity-based priorities of the internal organization.