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The current issue and exuberant text archive of this daybook is available at www.emeraldinsight.com/0265-1335.htm IMR 28,2 The role of condition in priseing foreignist marketplace opportunities Susan P. Douglas and C. Samuel Craig Stern School of Business, bare-ass York University, New York, New York, regular army Abstract Purpose The choice of which country or countries to inclose is a critical decision and needs to be do with immense care and deliberation. Initial market entryway decisions get typically focused on country evaluations based on macro-economic data. patch appropriate in providing an initial screening of countries, a nonher(prenominal) factors, notably backgroundual factors, can provide important insights in assessing outside(a) market opportunities. The purpose of this paper is to examine the jolt of context at four distinct take aims. Design/methodological analysis/ plan of attack The literature on the check of context on employmen t and purchase behavior is reviewed to provide a framework to pick up contextual factors as a means to refine entry strategy and develop effective segmentation strategies. Findings A replete(p) range of contextual factors exert influence on use choices and contribute to at bottom-country heterogeneity.

These are typically examined at the macro-level, but similarly need to be examined at the meso-level, micro-level and situational level to fully assess market opportunities and establish viable market segments. Practical implications exam of contextual factors provides a richer and deeper understanding of which international markets to enter and which se! gments to target. Within-country pagan diversity, dramatic economic and regional disparities and mark differences in the pedestal need to be assessed. In particular, examen of contextual factors helps to stray light on heterogeneity within countries not only if in customer behavior, but besides in the temperament of the market infrastructure. This is a key element, not only in formulating entry...If you want to get a full essay, order it on our website: BestEssayCheap.com

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