Diet Coke Marketing Plan

Table of Contents Executive summary1 1. Introduction2 2. A prepare Analysis3 a) Strengths3 b) Weaknesses4 c) Opportunities4 d) Threats5 3. ac conjunction objectives5 a) Measurable objectives5 b) Sustainability objectives6 4.Target Markets 6 a) Lifestyle segment7 b) innovational segment7 c) Family segment7 5. merchandise Mix8 5.1 Product strategies8 a) anchor consideration8 b) Product strategies9 5.2 Distribution strategies11 a) The role of distribution11 b) physiologic distribution13 5.3 Promotion strategies14 a) Promotion objectives and Factors that affects promotional mix14 b) promotional mix decisions15 c) coordinated Marketing Communication16 5.4 worth strategies16 a) Price objectives16 b) Prices policies17 c) Prices settings17 6. Implementation18 7. Control 20 8. References23 Executive summary The coca the skinny follow is the leader in soft potable industry.

According to the heap that has been set out in their report, the coca Cola Company aims at build bettor environment, better quality of products and industrial-strength relationship with their partner. The main competitor of this crosstie is Pepsi Company who offers alike drinks and prices to them. This company offers customers the wide range of products. However, regime Coke get out be chosen out-of-pocket to its benefits and popularity. A swot up analysis, company objectives, target market, s elling mix, implementation and control will ! be divulgen to give a clear perspective of Diet Cokes marketing plan. In a SWOT analysis, regarding strengths, the Coca Cola Company has a high profile of branding, financial resources and customer loyalty. However, there are some weaknesses should be taken into storey namely quality of products and unhealthy drinks. information sub-products from main products, the addition of population and the purchase of other drinks company can be...If you wish to get a full essay, state it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay